Client
100 Thieves
Service
Creative Direction
Creative Direction
Art Direction
Brand Identity
Spatial Design
Font Design
Created with
Aaron Amaro
Aaron Amaro
Sean O’Brien
Doug Barber
@Doubleday&Cartwright
Overview
We created a refined visual identity for Los Angeles-based esports organization 100 Thieves, spanning logos, custom typefaces, and the design of its flagship retail space. The system helped position the brand at the intersection of gaming, fashion, and culture, setting a new standard for a rapidly evolving industry.
We created a refined visual identity for Los Angeles-based esports organization 100 Thieves, spanning logos, custom typefaces, and the design of its flagship retail space. The system helped position the brand at the intersection of gaming, fashion, and culture, setting a new standard for a rapidly evolving industry.
© JOE LEE, 2026
All Rights Reserved.
All Rights Reserved.
WEBSITE LAST UPDATED 09/26