Client

Nike Women
—The 1 Reimagined



Service

Art Direction
Brand Identity
Design
Set Design





Created with

Maria Vu
Jake Gevalt
Abra
Kelsey Lu
Kristen-Lee Moolman
Ib Kamara
Virginie Moreira
Samuel Paul
Juliet Jernigan

@Nike Global Brand


Overview

We tapped singers Abra and Kelsey Lu to introduce The 1 Reimagined, a collection of ten Air Force 1 and Air Jordan 1 silhouettes redesigned by an all-female team of creatives. Built around a series of distinct female archetypes, the campaign was photographed by Kristin-Lee Moolman and styled by Ib Kamara.
© JOE LEE, 2026
All Rights Reserved.
WEBSITE LAST UPDATED 09/26