Client

Grand Slam Track



Service

Creative Direction
Art Direction
Visual Identity
Storytelling
Moving Image
Motion Graphics




Created with

Soleil Singh
Chris Isenberg 
Zack Campanari
Nils Ericson

@Doubleday&Cartwright


Overview

Grand Slam Track, Michael Johnson’s start-up league, reimagines short- and middle-distance running through elite competition, compelling rivalries, and meaningful prize money. We created a modular identity system that balances a bold, contemporary point of view with the heritage of the world’s oldest sport.













© JOE LEE, 2026
All Rights Reserved.

WEBSITE LAST UPDATED 09/26