Client
Monzo Burger
Monzo Burger
Vancouver, BC
Service
Creative Direction
Creative Direction
Art Direction
Illustration
Spatial Design
Signage
Visual Identity
Packaging Design
Moving Image
Created with
Sean O’Brien
Sean O’Brien
Soleil Singh
Drew Dunford
@Doubleday & Cartwright
Overview
Monzo brings together smashburgers, sides, and drinks made with real care, from custom-ground Canadian beef and handmade chicken cutlets to beef-fat fries and soft-serve gelato. Inspired by the energy of the Paninari, Milan’s style-driven youth movement of the 1980s, the concept brings food, fashion, and culture together around a shared sense of community.
Monzo brings together smashburgers, sides, and drinks made with real care, from custom-ground Canadian beef and handmade chicken cutlets to beef-fat fries and soft-serve gelato. Inspired by the energy of the Paninari, Milan’s style-driven youth movement of the 1980s, the concept brings food, fashion, and culture together around a shared sense of community.
We created a visual identity that carries across packaging, merchandise, signage, printed matter, and digital platforms, with playful illustrations bringing a sense of fun and personality to the brand and physical space.
© JOE LEE, 2026
All Rights Reserved.
All Rights Reserved.
WEBSITE LAST UPDATED 09/26